Case Study

Parking solutions for Shopping Centres


Website Traffic increase

Visitors per month

+ %

Increase in revenue

Subscriber lists

Project Overview

Fisketorvet Copenhagen Mall is a shopping centre located on Kalvebod Brygge waterfront in Copenhagen, Denmark. It is Denmark's third largest shopping center by size. Managed and owned by Unibail - Rodamco - Westfield

The Problem

Located in a busy city-center, Fisketorvet shopping mall wants to offer a simple and seamless parking experience for their customers.  They also had an opportunity to charge for parking for non-shopping center customers to capitalize on their 2000 car spots. The complexity of their needs needed an all-in-one software solution to solve the following: 

Give customers different payment options
Their payment machines were not integrated to other third party parking apps
Different loyalty programs
Inability to distinguish & charge non-shoppers 
Simplyture Shopping Center Parking Solutions

The Results

Fiskertorvet Copenhagen Shopping Mall now has no entrance and exit congestion as well daily overview of car traffic and customer insights.
  • 30% more website traffic thanks to parking payment iframe. Giving them a chance to promote vendors and inform their guests on their website

  • 109,865 average transactions per month since inception, giving them concrete numbers for business decisions

  • Over 25% Increase in parking revenue thanks to dynamic pricing structure and ability to charge more for non-shoppers

  • Easy parking management of dynamic pricing for subscriber lists and loyalty customers 

  • SimplyAdmin: Integrated data analytics using our API into your Business Intelligence (BI) reporting

The Solution

Simplyture can integrated with Denmark's top payment parking apps as well as Fiskertorvet's own shopping app.  Since implementing Simplyture, they can now offer their customers two hours free parking with shopping validation and subscriber lists managed by different business for their employees, all in one cloud administration.

Going with a Barrier-less solution, allows less congestion and less personale to manage their parking facility, thereby lowering costs.

The dynamic pricing structure allows stores to promote themselves, like movie theatres in the shopping mall, to offer more time to shop and see a movie, with no extra payment. 

Fisketorvet's [Simplyture] parking solutions makes it easy for us to take care of our customers by giving complimentary parking to attend a movie without the hassle of administration on our end

CinnemaxX Movie Theatres

1 Fast camera installation
2 Nordic Designed Simplyture Payment machines
Simplyture Kiosk
3 Easy to use payment interface 
Simplyture Integrations
4 Third party payment integrations

Why choose Simplyture

  1. Fast camera installation 2-3 weeks, wiring and placement
  2. Modern & robust payment machines offering alternative to apps
  3. Easy to use payment interface with multi-language options
  4.  Third party payment integrations with Simplyture's custom API


SimplyAdmin:  The platform gives you a clear picture of everything that is happening in your facility in real time, thanks to an intuitive dashboard that displays key indicators such as:

  • Occupancy
  • Turnover
  • Payments
  • Operations
  • Subscriber lists
  • Loyalty customers

Another happy customer

Reduced cost for having no barriers and personnel to manage the carpark has showed significant savings

Simplyture -Parking made Simple, helps shopping centres monetize their car parks with a fast easy set up, state of the art hardware with friendly user interface. Our cloud-based solutions updates seamlessly, giving you the latest data with best in class features, to help with your reporting and customer demographics.

International Sales  
(DK) +45 27 40 02 00


Country Manager Sweden
(SW) +46 709 650 699

Co-Owner Norway
(NO) +47 466 34 160
UK Operations Director
(UK) +44 07776 278429

Finland Account Manager
(FI) 358 44 7922 612

Denmark Account Manager
(DK) +45 2740 0200

Country Manager Finland
+358 5038 35 635

Sales Manager UK
(UK) +44 7563 800 208