Shopping centres

Project Overview

Fisketorvet Copenhagen Mall is a shopping centre located on Kalvebod Brygge waterfront in Copenhagen, Denmark. It is Denmark's third largest shopping center by size. Managed and owned by Unibail - Rodamco - Westfield

The Challenge

Located in a busy city-center, Fisketorvet shopping mall wants to offer a simple and seamless parking experience for their customers. They also had an opportunity to charge for parking for non-shopping centre customers to capitalize on their 2000 car spots. The complexity of their needs needed an all-in-one software solution to solve the following:

❌ Traffic congestion at peak hours.

❌ Limited payment options leading to frustrated customers.

❌ No way to differentiate shoppers from non-shoppers.

❌ Lack of real-time data to optimize parking operations.

The Results

Fiskertorvet Copenhagen Shopping Mall now has no entrance and exit congestion as well daily overview of car traffic and customer insights.

📈 30% more website traffic—customers check parking info & promotions online.

🚗 109,865 parking transactions/month—fast, stress-free parking experience.

💰 20% increase in parking revenue—no lost income from unauthorized use.

🔍 Full control with SimplyAdmin—real-time insights on turnover, occupancy & trends.

The Solution

Simplyture can integrate with Denmark's top payment parking apps as well as Fiskertorvet's own shopping app. Since implementing Simplyture, they can now offer their customers two hours free parking with shopping validation and subscriber lists managed by different businesses for their employees, all in one cloud administration.

Going with a Barrier-less solution, allows less congestion and less personale to manage their parking facility, thereby lowering costs.

The dynamic pricing structure allows stores to promote themselves, like movie theatres in the shopping mall, to offer more time to shop and see a movie, with no extra payment.

Fisketorvet's [Simplyture] parking solutions makes it easy for us to take care of our customers by giving complimentary parking to attend a movie without the hassle of administration on our end

CinnemaxX Movie Theatres

1 Fast camera installation

2 Nordic Designed Simplyture Payment machines

3 Easy to use payment interface

4 Third party payment integrations

Why Leading Shopping Centres Choose Simplyture

✔ Barrier-free, ticketless system—no queues, no waiting.

✔ Higher revenue & lower costs—charge fairly, eliminate manual processes.

✔ Works with all major parking apps—effortless payments & validations.

✔ Quick setup—fast ANPR camera installation in 2-3 weeks.

✔ Data-driven decisions—real-time insights for better parking management.

SimplyAdmin: The platform gives you a clear picture of everything that is happening in your facility in real time, thanks to an intuitive dashboard that displays key indicators such as:

Occupancy
Turnover
Payments
Operations
Subscriber lists
Loyalty customers

Ready to Transform Your Parking Experience?

Get a free consultation to see how Simplyture can help you:

✅ Increase revenue

✅ Reduce congestion

✅ Boost customer satisfaction

Book a meeting

Another happy customer

Reduced cost for having no barriers and personnel to manage the carpark has showed significant savings

Simplyture - Parking made Simple, helps shopping centres monetize their car parks with a fast easy set up, state of the art hardware with friendly user interface. Our cloud-based solutions updates seamlessly, giving you the latest data with best in class features, to help with your reporting and customer demographics.